|Thank you to all that joined us a few weeks ago at the Heroes Brewing Co. beer release party for “160 Lifeline”, a Coconut Cream Ale created especially for Genesee RiverWatch in reference to the 160 miles the Genesee River flows from Gold, PA, to Rochester and in celebration of it being the lifeline of Rochester. It was great to see so many of our friends there! |
If you weren’t able to attend, we hope you’ll stop by their location at 543 Atlantic Avenue (open Wednesdays-Saturdays) and give “160 Lifeline” a try. It’s available on tap and also as a four-pack. The best part? One dollar from the sale of every four-pack of “160 Lifeline” will go to Genesee RiverWatch as a way for Heroes Brewing to help support our organization.
The back of the can reads: “The Center for Environmental Initiatives (CEI), the organization that became Genesee RiverWatch, was founded in 1974 by Elizabeth Thorndike. Its original mission was to act as a clearinghouse for environmental information, a covener of experts, and an enabler in solving the serious problems of climate change and acid rain deposition. Today, Genesee RiverWatch works to improve the water quality of the Genesee River and its tributaries to create environmental, recreational, and economic assets for its communities. They also connect people to the river, encouraging them to explore, experience, and celebrate the river.
Their approach to this work is based on core values established over 40 years ago and include a commitment to inform and educate, to base their actions on science and data, and to collaborate with others.
We are proud to donate a portion of the proceeds from the sale of this can to help support the mission of Genesee RiverWatch to help preserve this tremendous resource in our city.”
Thank you, Heroes Brewing Co.!